What is it?
Search Engine Optimization (SEO) is the process of increasing your company’s online visibility by driving organic (non-paid) leads to your website. The goal is to influence search engines to send traffic to your site by guiding the engines to your company’s little piece of the Internet.
Markatina’s SEO Process
Successful SEO strategies are like puzzles that require more than one basic piece. We recommend the following strategy for our clients:
Foundation & Set-up
STEP 01
Establishing a strong foundation for your SEO campaign is critical. Step one includes a technical review and analysis of your website, site linking, code review, and more! This phase also includes analyzing your top six competitors on major search engines and producing a comparative report.
Keyword Research
STEP 02
Our Keyword Research approach includes three overarching activities:1. Keyword Discovery
2. Keyword Data Analysis
3. Keyword Refinement
We conduct extensive research using proven methods, search data, and industry-accepted tools to find keywords that are relevant to you. The keyword research report is provided for your review and approval before moving on to Step 3.
Content Optimization
STEP 03
Based on the target keywords identified in Step 2, Markatina will turn to your on-page website content. Good content is that which supplies demand and is linkable. The focus is on incorporating your keywords, interlinking, and making recommendations for improving actionability of your pages.
Code Optimization
STEP 04
Code is the backbone of your website. It is essential to ensure it is up-to-par for strong SEO performance. In this step, our SEO experts adjust title tags, description tags, alt tags and other optimizations designed to increase search rank and traffic.
Backlink Creation
STEP 05
Having backlinks on your site (where Site X links to Site Y and Site Y links back to Site X), is important because they are an indicator that other websites have confidence in the content you are sharing. As part of our backlinking process, Markatina secures links from related and respected websites to positively impact your site's ranking position and/or search visibility.
Social Media Marketing
STEP 06
While we will never know exactly what makes up Google’s secret ranking algorithm, we do know that although social media isn’t a direct Google ranking factor, there are a handful of ways social media does in fact boost your SEO efforts. For a comprehensive approach to SEO, we suggest including social media in your strategy.
Reporting & Follow-Up
STEP 07
Markatina provides clients with a reporting dashboard that includes monthly rank reports, spreadsheets, rankings graphs, ranking trends, traffic flow, click rates, conversions and more.
Turn It Up
Getting lost in the Internet jungle? We’re here to help you put together the pieces of your SEO puzzle and help you get found. Let’s talk!