Content marketing is a key component of any successful marketing strategy. In a nutshell, it refers to creation and delivery of relevant and meaningful content to your target audience – videos, white papers, infographics, etc. Not only is it content marketing important for your business and the consumers you are targeting, but it has a direct impact on your search engine strength.

Content Sells

Did you know, statistics show that almost 50% of Internet users look for videos related to a product or service before visiting a store? Or how about this: Active company blogs generate 67% more leads than websites without blogs?*
*Hubspot

Today’s average consumer is heavily influenced by content. This is a piece of the marketing puzzle you don’t want to ignore!