What is it?
Brand identity is the image a company projects to its prospects and customers. It encompasses all the elements that work in parallel to create your company image and achieve recognition in the market. Brand identity includes elements such as a company’s logo, tagline, design (i.e. typography, colors, etc.), and brand spokespeople.
Attention to Detail
If there’s an area in your marketing portfolio you don’t want to skimp on, it’s your company’s brand identity. Attention to detail and investing in a unique identity is critical to projecting value and helping you create a point of differentiation.
Here’s a basic example using our Markatina logo:
Logo 2 is Markatina’s logo. Why did we choose it? Let’s break down Logo 1 and Logo 2 to help you visualize what goes into creating a recognizable brand identity (keeping in mind, your logo is just one slice of the pie)!
